Make a strong first impression on LinkedIn

PHOTO

  • Avoid holiday pictures; choose one with a professional look and feel.
  • Avoid holiday snapshots and opt for an image with a polished, business-appropriate look.

HEADLINE

  • Write a clear, concise headline that highlights your professional value.
  • Use specific, relevant keywords rather than overly creative wording, so professionals can easily find you in search results.

ABOUT

  • Share more about your career goals, strengths and experience.
  • Consider adding a short, more personal paragraph to give readers a sense of who you are beyond your professional background.

EXPERIENCE

  • Aim for the right level of detail: listing too many short-term roles within the same company may make you appear to be a frequent job changer, while including too few roles may suggest limited career progression.
  • List distinct roles separately—particularly promotions or changes in responsibility—to present your career progression clearly.

EDUCATION

  • Include your most recent qualifications, along with any relevant courses, professional development and certifications.
  • For additional training, add a brief description where it helps explain the skills or knowledge you gained.

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