About the company
This is a Fortune 500 Solutions Integrator helping organizations accelerate transformation by unlocking the power of people and technology. With a 35-year foundation in hardware and software supply chain augmenting their deep expertise in cloud, data, AI, cybersecurity and intelligent edge, they guide organizations through complex digital decisions to achieve extraordinary results.
About the role
The Marketing team
- promotes and supports the business strategy through a coordinated communication approach.
- develops critical connections with both their clients and vendor partners in order to create long-lasting relationships.
- plays a key role in defining compelling value propositions as well as executing promotional activity for driving brand awareness and generating demand for their solutions and services.
The Regional Marketing Specialist
- is responsible for supporting the Senior Marketing Manager and Marketing Manager Regional in executing the marketing strategy and regional initiatives.
- focuses on the operational side of marketing, including event management, execution of lead generation activities and providing support for various marketing programs and campaigns if needed.
Key Duties & Responsibilities:
- Assist in the development and execution of marketing campaigns to drive lead generation and brand awareness.
- Create and manage content for various marketing channels, ensuring it is engaging and aligned with their brand guidelines.
- Conduct market research to gather insights and support the development of marketing strategies.
- Analyze marketing data to measure the effectiveness of campaigns and provide recommendations for improvement.
- Support event planning and execution, including logistics, promotion and follow-up activities.
- Manage digital marketing efforts, including updating website content, optimizing SEO and running PPC campaigns.
- Collaborate with cross-functional teams to ensure marketing efforts are aligned with overall business objectives.
- Prepare regular reports on marketing activities and performance metrics for review by the Senior Marketing Manager.
- Ensure brand consistency across all marketing materials and communications.
- Assist in lead management, ensuring leads are properly captured, qualified, and handed over to the sales team.
- Coordinate with internal teams and potentially external vendors to ensure the successful execution of marketing programs and campaigns.
- Provide administrative support to the marketing team, including Proof of Executions for Partner Marketing Organisation, Lead Process, preparing reports, and maintaining marketing databases.
Key Result Indicators & Measures of Success:
- Campaign Execution: Achievement of campaign goals, including lead generation and brand awareness.
- Content Creation: Increased engagement metrics (e.g., likes, shares, comments), positive feedback from stakeholders.
- Market Research: Actionable insights that inform marketing strategies and tactics.
- Data Analysis: Data-driven recommendations that improve campaign performance.
- Event Coordination: High attendance rates, positive feedback from participants, achievement of event goals.
- Reporting: Clear and actionable insights provided to the Senior Marketing Manager.
- Brand Consistency: Consistent brand voice and messaging across all channels.
- Lead Management: Increased lead conversion rates, positive feedback from the sales team.
About you
- +3 years of experience in marketing & event management and lead generation activities
- Strong networking and interpersonal skills, the ability to exercise diplomacy and build relationships
- Fully conversant with Microsoft Office suite (Outlook, Teams, Excel, and Word)
- Strong organizational skills
- Languages: D/E
- Desirable: ability to work independently and as part of a team, understanding of marketing principles and best practices, knowledge of marketing and business tools such as Salesforce, Marketo, Social Media Tools, Asana & Copilot.
Triggered? We like to talk to you
- Send us a short email. Don't hesitate, just contact us.
- We will share more info about the company and context you will work in.
